Marketing

UTM Builder

Build UTM tracking URLs for Google Analytics campaigns. Spaces are converted to underscores automatically.

Quick presets

Website URL required

Campaign source required

Where the traffic comes from

Campaign medium required

Marketing channel type

Campaign name required

The specific campaign or promotion

Campaign term optional

Paid search keywords

Campaign content optional

Differentiate ads or links

About this tool

UTM parameters let Google Analytics track exactly where your traffic comes from. Source identifies the platform, medium identifies the channel type, and campaign identifies the specific initiative. Term and content are optional extras for paid search and A/B testing. All values are automatically lowercased and spaced-to-underscored for consistency.